Privacy Policy

(Last updated: 5 November 2026)​

Artex Inc. (hereinafter referred to as "Artex", "the Company", "we" or "us") recognises the importance of protecting personal information and is committed to handling it appropriately.

This Privacy Policy explains how Artex collects, uses, stores and manages personal information in connection with its experiences and related services in Japan, including guided walking tours, cultural activities, Geiko performances, dining experiences and other related arrangements.

This Privacy Policy applies to information collected through our official website, direct communications, reservations and other business activities.

1. Personal Information We Collect

Depending on the nature of the reservation and the services requested, Artex may collect the following types of personal information:

• Identification information: Name and other information necessary to identify guests.

• Contact information: Email address, telephone number and other contact details.

• Booking information: Reservation details, experience dates and times, number of participants, booking references and payment-related information necessary to manage reservations.

• Payment Information: Credit card details (we use Square (https://squareup.com/) to process credit card payments. Credit card numbers and other card details are managed by Square, and, in principle, we do not collect or store such card information ourselves.).

• Special requirements: Dietary restrictions, food allergies, accessibility requirements and other information voluntarily provided by guests to arrange their experiences.

• Communication records: Information contained in enquiries, emails and other communications with Artex.

• Website information: Information collected through the use of our website, such as IP addresses, cookies, browser information and website usage data, where applicable.

We do not intentionally collect more personal information than is reasonably necessary for the purposes described in this Policy.

2. How We Use Personal Information

Artex uses personal information for the following purposes:

1. To receive, confirm and manage reservations.

2. To communicate with guests regarding bookings, meeting arrangements, schedules and other relevant information.

3. To arrange and provide experiences and related services.

4. To coordinate with guides, Geiko, restaurants, venues and other service providers involved in delivering the booked experiences.

5. To respond to enquiries, requests, complaints and other communications.

6. To process payments, refunds and other booking-related transactions where applicable.

7. To improve our experiences, services and website.

8. To provide important updates or information relating to booked experiences.

9. To comply with applicable laws and regulations and to protect the rights and legitimate interests of Artex and its guests.

We will not use personal information for purposes beyond those described above without obtaining consent where required by applicable law.

3. Sharing Personal Information with Third Parties

Depending on the nature of a reservation, Artex may share necessary personal information with third parties involved in arranging or providing an experience.

These parties may include:

• Geiko and other performers.

• Restaurants and dining establishments.

• Guides and cultural practitioners.

• Venues and facility operators.

• Online travel agencies (OTAs).

• Travel agents and other booking partners.

• Payment service providers.

• Other service providers necessary for the operation and delivery of experiences.

Information shared may include names, contact details, reservation details, participant numbers and special requests, to the extent necessary for the relevant services.

Artex will not disclose personal information to third parties without the individual's consent, except where permitted or required by applicable law, or where the handling of personal information is entrusted to a service provider as permitted under applicable law.

4. Bookings Through Third-Party Platforms and Travel Agents

Guests may make reservations through online travel agencies (OTAs), travel agents and other booking partners.

When a reservation is made through these channels:

1. The relevant booking platform or travel agent may collect and process personal information in accordance with its own privacy policy.

2. Artex may receive necessary booking information from the relevant platform or travel agent to arrange and provide the booked experience.

3. Artex may share necessary information with relevant service providers to fulfil the reservation.

4. The handling of personal information by the relevant booking platform or travel agent is subject to its own privacy policy and terms.

Guests are encouraged to review the privacy policies of the booking platforms and travel agents they use.

5. International Transfer of Personal Information

In connection with reservations made by international travellers, personal information may be handled by booking platforms, travel agents or other service providers located outside Japan.

Where personal information is provided to a third party located outside Japan, Artex will handle such transfers in accordance with applicable Japanese laws and regulations, including the Act on the Protection of Personal Information.

Where required by law, Artex will obtain the necessary consent or take other legally permitted measures before providing personal information to a recipient outside Japan.

6. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve website functionality, understand how visitors use our website and improve the user experience.

Cookies are small data files stored on a visitor's device when accessing a website.

Depending on the tools used on our website, collected information may include:

• Browser and device information.

• IP address.

• Pages visited and browsing activity.

• Date and time of website visits.

• Referring websites and traffic sources.

Visitors may be able to manage or disable cookies through their browser settings. Please note that disabling certain cookies may affect some website functions.

Where third-party analytics or similar services are used, information may also be processed by the relevant service providers in accordance with their own privacy policies.

7. Security of Personal Information

Artex takes reasonable organisational and technical measures to protect personal information against unauthorised access, loss, destruction, alteration or disclosure.

Access to personal information is restricted to individuals who need it for legitimate business purposes.

Where personal information is handled by external service providers, Artex will take appropriate measures in accordance with applicable laws and regulations.

8. Retention of Personal Information

Artex retains personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including reservation management, customer support, legal compliance and business administration.

Personal information will be securely deleted or otherwise appropriately disposed of when it is no longer necessary, subject to applicable legal retention requirements.

9. Requests Regarding Personal Information

Subject to applicable laws and regulations, individuals may request:

• Disclosure of their retained personal information.

• Correction, addition or deletion of inaccurate personal information.

• Suspension of use or deletion of personal information where legally applicable.

• Suspension of disclosure to third parties where legally applicable.

Requests should be submitted using the contact details provided below.

Artex may request information necessary to verify the identity of the person making the request before processing it.

10. Changes to This Privacy Policy

Artex may revise this Privacy Policy from time to time to reflect changes in our business operations, services or applicable laws and regulations. Any updated version will be published on this website.